Halmeoni and Me

Years later, after adopting a vegan lifestyle, I started to look more closely at the labels on my skincare bottles, shampoo, and even nail polish. I realized that even though I was making compassionate choices with my food, I wasn’t doing the same with what I put on my skin. And try as I might, I couldn’t find a brand that honored my Korean heritage while aligning with my values—so I created one.
A Love Letter
Korean Vegan Beauty is my love letter to the powerful women who raised me. It’s rooted in hanbang (한방), the ancient tradition of Korean herbal medicine, and powered by plant-based science. Every product we create is 100% vegan, cruelty-free, and formulated with intentionality—because your skin, your hair, and every part of you, inside and out, deserves care that’s as kind as it is effective.
This isn’t just about beauty. It’s about reclaiming rituals, telling stories through scent and texture, and making space for a new generation of Korean beauty—one that’s deeply personal, radically compassionate, and unapologetically plant-powered.
Welcome to Korean Vegan Beauty. I’m so glad you’re here.
— Joanne
