Reclaiming rituals, telling stories through scent and texture, and making space for a new generation of Korean beauty.

Meet The Team

Founder & CEO

Joanne Lee Molinaro

With over 5 million fans spread across her social media platforms, New York Times best-selling author and James Beard Award winner Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC’s Live with Kelly and Ryan, The Today Show, NPR, PBS, CNN, and The Rich Roll Podcast. She’s been featured in the Los Angeles Times, The Washington Post, Food and Wine, and The Atlantic; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker, among others. 

Creative Director

Nemanja Golubovic

Nemanja Golubovic is the Founder and CEO of the globally recognized vegan restaurant Kale My Name and the vibrant host of the award-winning TV show, Kale Krew. A passionate vegan and dedicated community advocate, Nemanja brings a unique blend of activism, aesthetic awareness, and innovation to every project that he touches. As Creative Director of Korean Vegan Beauty, his sharp eye for design, branding, and storytelling, combined with his infectious entrepreneurial spirit are helping to shape a brand that is as ethically grounded as it is visually captivating.

Director of Product Development & Manufacturing

Chris Youngwook Kim

Chris is the visionary founder behind Brighca, a K-beauty brand redefining skincare through melting collagen nanofiber technology and precise Korean innovation. As a Korean American, he carries both pride and purpose—honoring the legacy of Korean skincare rituals and fusing it with science to deliver transformative products to the global stage. At KV Beauty, Chris leads every product from concept to creation with uncompromising standards—driving the brand’s mission to share the true essence of K-beauty with the world.

Head of Logistics & Customer Experience

Eunice Yoojin Kim

Eunice, co-founder of Brighca, believes that “good things should be shared.” With 17 years of experience in the U.S. beauty industry, she brings a deep, intuitive understanding of what today’s customers value most: clean, effective skincare and genuine connection. At KV Beauty, she transforms every interaction—from fulfillment to storytelling—into something meaningful and memorable, grounded in care, compassion, and the true heart of K-beauty.  

Lead Designer, Web & Visual Assets

Anthony Molinaro

As the story goes, Anthony went vegan in 2016, encouraged his then girlfriend, now wife, Joanne, to join him, and then one morning, just a few weeks after she had begun teaching herself how to make plant-based versions of her favorite recipes, he turned to her and said, “your chocolate cake was so good! You're even more vegan than me now. You're 'The Korean Vegan!' You should start a YouTube channel called 'The Korean Vegan' where you share all your recipes!" Later that day, she did just that, and the rest is history as they say. In 2022, Anthony, a former award-winning concert pianist and college music professor, joined Joanne in the “family business” and now runs and oversees all facets of both the thekoreanvegan.com and koreanveganbeauty.com.