When I went vegan in 2016, there were two things I knew I'd "miss"--Korean food and Korean beauty products. You all know what I did about the first problem! The second one... well, I put that one on hold. I stopped buying K-Beauty that wasn't vegan and cruelty free and basically used non-Korean products for a few years. Luckily, with time, Korean beauty manufacturers hopped on the "vegan and cruelty free" trend, at least enough to offer a few products here and there that weren't made out of snails or salmon eggs.
But, I'd always wanted to see a K-beauty line that was entirely VEGAN and CRUELTY FREE, founded by a vegan. After years of waiting and waiting and waiting... I did the same thing I did with Korean vegan food--I decided to create the solution to my own problem.
It's been 3 years in the making, but Korean Vegan Beauty is now a reality. The tagline for Korean Vegan is simple: Beauty rooted in ritual. Because that's what beauty is to me--it isn't just about nurturing our bodies, it's about the rituals behind that beautification. The stories of intimacy, vulnerability, and trust. Because make no mistake: there is something intensely vulnerable about entrusting your body to someone else--whether through a meal or a beauty routine.
Starting your first real business at the age of 46 is sort of unusual. Doing so as a former lawyer comes with its own challenges--my instinct is to take at least 1 year to do anything (which is partly why it took so long to launch this brand!). And this isn't like one of those "influencer" businesses, where the pseudo-celebrity slaps her name on an existing label and calls it "her own." Nope, I've been in this every step of the way. Anthony and I have been staying up into the wee hours every single night, tweaking every inch of our website, editing every word in the copy that goes out to customers, and testing and retesting and retesting every freaking coupon code we intend to give to folks who buy from our baby business.
And don't even get me started on running a business with your husband!!! I could devote an entire chapter--heck, a whole book on just that topic!
We got up at the crack of dawn on the "soft soft launch" (yes, I required multiple incremental "openings" to our business). I skipped my morning run (if you know me, you know what that means) and we both got onto our laptops to watch the initial email go out. Would anyone read the email? Would they actually buy anything? And would the coupon code that Anthony and I had been testing over and over again actually work?
Six minutes later, I received an email: "[Korean Vegan Beauty] Order placed."
"Order placed!! Our first order!!" I yelled from my parents' dining table. "Very good," Omma pronounced from the kitchen sink, where she was washing the dishes from our early breakfast. And it occurred to me that this was exactly--and I mean exactly, down to the period I could hear in the way she emphasized "good" so definitively--what my mother used to say to me decades ago when I came home with a 94% on my geometry test or a bright "A+" on an essay on Edgar Allen Poe.
This morning, she asked, "So did you have any more orders?" I quickly opened the Shopify app on my phone and scrolled through the list of orders that had been placed in just the past hour. "Yup. Wow, quite a few," I said. "Very good," she repeated. Not "Amazing!!" or "That's GREAT!" or "I'm so proud of you!!" But, the truth is, my mother could say nothing more meaningful to me in that moment than the words,
Very good.
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