I once thought this secret weapon was a waste of time—until I learned it’s the ultimate beauty hack, boosting skin repair, collagen, and glow.

Growing up, my hair was my super power. It was the one thing about me that everyone uniformly praised as beautiful and strong. When my parents introduced me to their friends or church goers, they'd exclaim, "Oh my, just look at her pretty hair!" But here's the thing: I really hated my hair. It was so long and so thick and so tangle-y and MY GOD THERE WAS SO MUCH OF IT!! I hated brushing my hair almost as much as brushing my teeth at night. It hurt when my grandmother combed through it. It hurt when she divided them into braids. It hurt when we washed it at bath-time. And just the thought of repeating the entire choreography all over again the next day...? Well, that hurt too. I remember one night, I literally tried sleeping face down to keep my hair from re-adopting its nest-like features by the time I woke up. It didn't work. There I was, in my young 40s, and my hair was still as unmanageable as ever. I tried so many things--braiding it when I went to bed, super expensive hair masks that my posh Beverly Hills hair stylist recommended, fancy brushes that were GUARANTEED not to hurt, brushing my hair every single night. And nothing worked. My hair was always tangled, it was always dry and brittle, and, worst of all, it seemed it was coming out in clumps in the shower. I needed a shampoo that wasn't going to break the bank and was going to actually help my hair. So although K-beauty is known for glass skin, I wanted to launch a product that would go viral for strong, lustrous hair. Why shouldn't all the tradition and the powerful ingredients of K-beauty be as effective at promoting healthy, vibrant hair? ENTER KOREAN VEGAN BEAUTY SMOOTHING SHAMPOO.  Why "smoothing" shampoo? I needed something that would hydrate my hair, while also strengthening it--so much so that I wouldn't need to use a daily conditioner. Daily conditioning often left a residue and heaviness that I didn't like, so I wanted to create a shampoo that cleans, heals, and hydrates. But don't you need a conditioner? I really wanted to focus on creating the PERFECT shampoo before worrying about a conditioner. I think marketing has gotten a little carried away with conditioners and I wanted to return our attention to the first thing we put into our hair when we shower--that's the shampoo.   That said, yes, I do use a conditioning mask 1 to 2 times per week. And since many of you have asked, The KVBeauty Team is HARD at work developing our own formula to pair with our shampoo. We hope to have that ready for you in the next few months! How much shampoo do you use? One of my favorite things about our shampoo is how little you actually need to use. I use about a nickel-sized portion of Korean Vegan Beauty Smoothing Shampoo every time I shower. That's more than enough to get a full lather on my hair and y'all--I've got a LOT of hair. It goes all the way down to my lower back!  Is KVBeauty's Vegan Collagen Shampoo safe for children or people with allergies? Many of our customers with sensitive scalps, or those who have children with allergies, have credited Korean Vegan Beauty's Smoothing Shampoo for having already made them a "customer for life." As I've shared elsewhere, the ethos of Korean Vegan Beauty is going back to natural ingredients, as much as possible, to allow our inner beauty to shine through. This facilitates our products' use for those who have sensitivities and even allergies (though, obviously, I can't guarantee that it will work for everyone). Some of my favorite testimonials about Korean Vegan Beauty's Vegan Collagen Smoothing Shampoo: "Aw man, this is giving my usual shampoo a HUGE run for its money!!! This stuff makes my hair shiny and soft and gorgeous! (Without weighing anything down!). Love this extra confidence boost! You can tell this was a labor of love… thank you so much!!! I love my hair after using this!!!" "I love this so much. I can't stop running my hands through my hair. It's so smooth and tame. My frizz is gone and my hair has just the right amount of volume. I could use five products and still not achieve these results. I will continue to use this product and buy again." "Holy cow - bottle this scent! My short, greying hair LOVES this light shampoo. A little goes a long way, bringing shine and strength to my even softer hair. Love it!" "We’ve been on the hunt for shampoo that works for my daughter’s super thick hair. It’s prone to be very oily, she has many allergies (nuts, sunflower, pumpkin) which makes so many shampoos/conditioners unsafe. She also had eczema and dandruff issues because of her sensitive skin barrier. This shampoo WORKS. It gets her hair clean but doesn’t dry it out so she can skip conditioners which either have ingredients she can’t touch or leave her hair oily. It gives her soft voluminous hair and doesn’t dry her scalp. She’s so very happy. If you have sensitive/allergy prone skin, this is the shampoo you’ve been waiting for." "I love this shampoo and can’t wait to see if there’s a conditioner to match it one day! The shampoo lathers nicely, smells amazing, and a little goes a long way. It leaves my hair soft and shiny! You can tell how love and time went into creating KV Beauty and I’m glad to support businesses whose values match my own. Can’t wait to see what other products you create!" "I noticed a difference in my hair after just one use! My normally dry ends and frizzy curls appeared smooth and nourished. The shampoo lathers really well so only a little bit is needed to get a great wash. The smell is really nice too - not overpowering. Really enjoying this product!" "This shampoo is life changing and no I'm not exaggerating. I've had to deal all my life with completely unmanageable hair that tangles so easily, it's painful to brush. Now, as I get older (I'm in my 40s), add frizziness! This shampoo is smoothing (just like it says) AND it lustrous AND it makes my hair SO SO shiny AND it smells so good. I used to get so annoyed having to wash my hair but I actually look forward to it now lol." Read More Reviews

From hating her first .75-mile jog to running six marathons, Joanne shares how consistency transformed running into her ultimate stress-busting beauty ritual and offers practical tips for building a sustainable, joy-filled running routine.